Est. 2006

About us

We are Smilebutiken! We offer clothes online and in our store in Åkersberga. Our goal is to make it easy for you to find garments that feel good, fit well, and work in real life, so you can feel both comfortable and stylish, without any hassle.

Our business idea is to offer fashion you actually want to wear again and again. For us, fit, quality, and personal service are the most important. We want you to feel secure when you shop with us, and that you always receive clear information and quick help when you need it.

Here you will find women's fashion from popular brands such as Freequent, Soya Concept, Marta du Château, and our own brand Way Of Sweden. We have carefully selected all garments for many different body types and with a focus on style, comfort, and good materials. With us, you will always find fantastic women's trousers, lovely tops, and stylish dresses. We also have men's and children's clothing.

If you have questions or need help finding the right item, you are always welcome to contact us. We are happy to help!

Meet our founders

Behind the company are two entrepreneurs who share a passion for developing a personal, inspiring, and sustainable shopping experience.

Carina Toss
Founder and CEO
Carina is at the heart of daily operations, combining business acumen with a sense of fashion, service, and long-term customer relationships.
Andreas Weiss
Founder and CFO
Andreas combines business acumen and strategic thinking with a strong commitment to developing both the company and the customer experience.

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